5/19/2006
Media Contact:
Justin Ohlemiller, [317] 327-3690 |
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Mayor ’s Commission on Latino Affairs and State Farm Launch Hispanic Campaign on Child Safety in Indianapolis
INDIANAPOLIS - Mayor Bart Peterson’s Commission on Latino Affairs and State Farm Insurance have launched a Hispanic Public Service Campaign on Child Safety on broadcast radio. The radio spots are on the airwaves of two local Spanish language radio stations, WEDJ FM 107.1 and WNTS AM 1590.
The sixty-second radio commercial, created by Hispanic ad agency Ponce Publicidad, aims to educate the Hispanic community of Indianapolis about the importance of utilizing appropriate child car seats and safety belts while driving.
“Making sure children are properly buckled-up in a car can literally save their lives in the event of an accident,” said Mayor Peterson. “We applaud State Farm for sponsoring the initial phase of this positive initiative. We want to make sure Latino families are educated about the importance of child car seats and safety belts and know how to properly use these child seats to protect our young people.”
As part of this initial initiative, State Farm will also donate booster seats to Latino families and will conduct clinics to teach parents how to install them in their cars at the Mayor’s Latino Forum on July 22.
“State Farm has always been committed to safety in the communities we serve,” said Ed Perez, Public Affairs Specialist for State Farm. “We mean what we say about being a good neighbor. We are proud to sponsor this public service radio campaign and we are pleased to donate child booster seats and teach our community how to install them appropriately.”
Roberto Ponce, President of Ponce Publicidad explains that the radio spot revolves around the idea that unfortunately many times, people don’t think about the seriousness of not having a child appropriately restrained in their cars, especially during short trips. “We saw this as a great opportunity to position moms as champions when it comes to the safety of their children,” said Ponce.
Since its creation in February 2000, the Mayor’s Commission on Latino Affairs (MCOLA) has worked with Mayor Peterson to address issues of particular concern to the Latino/Hispanic community of Indianapolis. MCOLA has been nationally recognized for several initiatives, including promoting public safety in the Latino community.
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