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Convention and Visitors Association
ICVA is the official tourism management organization for the capital metropolitan region and undertakes visitor marketing, sales, planning, research, servicing and attraction development with community partners in order to advance sustainable economic, cultural and environmental progress. The ICVA is charged with communicating the virtues of greater Indianapolis as an exciting destination for visitors through targeted and strategic focus, including: Product Development (strengthening the tourism infrastructure); Research and Planning (undertaking accountable destination planning); Marketing and Promotions (maximizing economic expenditures of visitors); Community Relations and Advocacy (strengthening the tourism workforce and increasing investment in ICVA); and Partnership Development and Team Building (establishing and expanding partnerships to increase visitor impacts and growing a productive tourism team).
"It is a remarkable day for Indianapolis and one that marks the beginning of a new chapter in our city's effort to attract even more visitors. ICVA is most excited about the positive imagery that will result from the development of a strong Indianapolis cultural destination brand and marketing effort. Our mission is to create more visitors and to serve them exceedingly well. The cultural tourism platform with our varied and abundant cultural offerings - museums, performing arts, festivals, heritage and history - will create a memorable and engaging experience for the millions of visitors to Indianapolis. This cultural tourism initiative holds great opportunity for our community in the years ahead." - Wm. K. McGowan, Jr., President and CEO
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